Reach TV idents

We were asked by Ink Global to create sonic branding and sound design for US live streaming network Reach TV. The network partners with the likes of NBC Universal, Bloomberg and A&E Networks and plays out in North American international airports, reaching 31 million dedicated viewers per month. 

Our first set of deliverables were for a package of 10x 5-8 second idents which reflect the breadth of the content on the network. Our approach was to combine subtly bespoke sound design for each vignette with a well defined sonic device to signify the Reach TV brand.